We partnered with Sprout World, the company behind the world’s first plantable pencil, to strengthen their global brand presence and positioning as a pioneer in sustainable innovation. Our role covered the development of a cohesive brand and communication strategy that could bridge commercial objectives with Sprout World’s strong environmental values. Through creative storytelling, brand architecture, and campaign execution, we aimed to make sustainability tangible, relatable, and inspiring for consumers and corporate partners alike.
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Brand strategy
Brand identity
Motion design
UX/UI design
Packaging design
Insight & research
Activation concepts
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Vision
Sprout World’s vision is to demonstrate that sustainability and business success can go hand in hand. As the inventor of plantable products, Sprout World aims to inspire both individuals and organizations to rethink the way everyday items are made, used, and disposed of. The ambition is to position Sprout World not only as a product brand but as a symbol of innovation and responsibility in a changing world.
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Strategic Objectives
Build Global Recognition: Transition Sprout World from a niche sustainability brand to a globally recognized leader in green innovation.
Strengthen Brand Story: Make sustainability engaging by translating complex issues into simple, emotional narratives that resonate with both consumers and B2B clients.
Differentiate Through Innovation: Highlight Sprout World’s unique ability to merge creativity, functionality, and sustainability in ways that competitors cannot easily replicate.
Enable Scalable Growth: Ensure that all brand initiatives support long-term commercial expansion while staying true to the company’s mission of environmental stewardship.
Key Strategic Initiatives
Repositioning Sprout World in the market
Develop a refreshed brand identity that underscores Sprout World’s role as a thought leader in sustainability and innovation, moving beyond the pencil to a broader portfolio of plantable products.Consumer & B2B communication
Craft communication strategies that speak directly to end-users as well as corporate partners. By highlighting both the personal joy of planting and the corporate value of sustainable gifting, we created universal appeal.Story-driven content creation
Produce engaging content formats that illustrate Sprout World’s mission and impact. From digital storytelling and motion design to product packaging, we ensured every touchpoint carried the same narrative.Market activation & expansion
Support Sprout World’s global expansion through targeted campaigns in Europe, North America, and Asia. We used research-driven insights to adapt messaging to local contexts while keeping sustainability at the core.Innovation showcase
Develop product-specific messaging and creative concepts to highlight Sprout World’s evolving portfolio, reinforcing its position as the original innovator in the plantable category.
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Sprout World’s strategic brand development was designed to elevate it from a single iconic product to a global sustainability brand. By strengthening its identity, expanding its storytelling, and creating scalable activation strategies, we positioned Sprout World as a frontrunner in green innovation. Through these initiatives, Sprout World continues to grow its market presence while inspiring consumers and companies worldwide to make sustainability a natural choice.
