Find your Disruption® Question before you press publish on your next campaign
You already feel it.
The shift. The squeeze. The unease.
New expectations.
New behaviours.
New competitors.
Disruption® isn’t destruction.
It’s the deliberate act of breaking conventions to grow.
Every brand that breaks through starts with a bold, uncomfortable question.
The Disruption® Question reframes fear into fuel.
Let’s pretend:
Everything for the next 18 months was planned out, delivered and invoiced, what would be your most gnarly business problem?
What’s changing in people’s lives faster than your brand is adapting?
What’s one small, brave thing you can do tomorrow that answers your question?
What rule is everyone following without questioning it?